Keywords have become a fundamental tool for success in company SEO strategies. Thanks to keywords you can get a large number of users to be interested in your business. Although in order to obtain the most profitable ones, you first need to know the three types that exist.


What types of keywords are there?

In the first place are the brand keywords. These keywords contain the name of the brand.
Secondly, there are the so-called “short tails”. They are generic keywords around a sector. They consist of only one or very few words and generate a lot of competition by covering such large fields.

An example can be “inbound marketing”.

However, these words attract a large number of users, which benefits the company despite the great competitiveness that is generated.

Finally we have the so-called “long tail”. They are more complex search terms, since they are made up of several more specific words. An example of a long tail would be “social media marketing for video game companies”. This causes that there is much less competition around SEO positioning.

After having known the types of existing keywords, every business must also know, at least, the three essential factors to be able to choose the best keywords for their website.

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Factors to take into account when choosing our keywords

The relevance. It is important that the user quickly find what he is looking for. Likewise, the keyword must be related to our brand, our services and our products.

The competition. This factor is essential to understand the importance of keywords. If you use the same ones as other companies, there will be too much competition and it can end up hurting you. So it will probably be a better option to try to search for new or little copied keywords.

The number of searches. As is obvious, the more users search for a keyword, the more visits the website will get. There are multiple tools that allow you to find out the monthly search data for a keyword and that also help you find the best keywords for your page. Research them and choose the one that best suits your needs.

Finally, once we understand the types and factors that influence the world of SEO, we finally come to the crux of the matter: What steps do you have to follow to find profitable keywords in your business? We have reduced the process to five simple phases that will significantly improve your positioning.

5 phases to find the best keywords for your website

1. Analyze the user’s search intention

First, it is necessary to find out the reason why the user performs a search. Knowing why and what you want to find or buy is essential to be able to provide you with what you really need.

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To better understand it, a clear example is the difference that can exist between these three search terms: yoga, yoga classes or better yoga classes.

As you can see, the objective behind each of these expressions is quite different, although at first glance it may seem insignificant. In the first case, you may only be looking for general information about that discipline.

In the second case, he is already trying to understand how it works and is interested in the yoga classes, which tells us that he is thinking of signing up and for which areas.

Finally, in the third case, by mentioning and asking what the best yoga classes are, she almost 100% confirms that she is considering signing up and wants to know what the best classes are for her. Taking into account factors such as proximity to your home, rates, schedules, etc.

As a conclusion, it is obtained that only by changing one or two words is it possible to completely modify the meaning of a search. Therefore, the key to success in this case will be to do Keyword Research based on the user’s search intention.

2. Use SEO tools to make your keyword selection

Whether free or paid, these tools are useful and almost essential when looking for the best business keywords. Some examples of them are Ubersuggest, Answerthepublic or SEMRush.

3. Research and analyze the SEO terms provided by Google

Surely more than once when doing a Google search you have ended up reading the “other questions from users” section to find what you were looking for or similar or complementary information. This point basically boils down to that.

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SEO terms

Observing similar questions and keywords that other users have previously asked is an extraordinary idea to be able to get closer with ours to what the new user is looking for.

4. Are your keywords easy to rank for?

A factor that we can never forget when choosing our keywords is the difficulty of the chosen words. If you choose some that are too complicated or convoluted, it will be more difficult for a user to deal with them, so perhaps you should consider using others that are simpler or more accessible to the vocabulary of most people.

5. Do a Keyword Research of your competition

Doing an SEO competition study is a fantastic idea to be able to find the best keywords for your website. This last phase is the only “paid” one and, therefore, voluntary, since the tools that analyze this type of competition are not free.

By analyzing around 5 or 6 companies from your competition, you will quickly find out which ones are the best keywords to use.

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