blog: How can you make your blog stand out when there are already so many amazing blogs on the arts, culture, and creative endeavors? How do you attract more visitors, grow your clientele, and keep them coming back for more?
There are many ways to make your own creative blog successful, which can increase your profile and help you attract more clients. Here are my top 20 suggestions for running a successful creative blog. If you have any further advice, please leave a comment and help me make this the finest list on the internet.
Choosing a blogging platform is your first challenge. There are lots of free options out there including WordPress, Tumblr, TypePad and Blogger. All of them offer free design themes so you can customise your own blog so it’s very easy to get started.
And if you’re not sure how to use them? There’s plenty of online video tutorials to be found on the web – for example, WordPress has its very own lesson list to help get you started.
It makes sense from an SEO perspective to integrate your blog with your current website in order to create content and win the hearts of search engines. After all, content is the foundation of SEO (search engine optimization).
Start a free blog and be sure to include connections to your primary website or other links, such as to your creative portfolio, if you are unable to do this or cannot afford to engage a web developer to sort.
Find a niche
Find a specialty while selecting a creative topic for your blog. You’ll impress both the search engines and your viewers if your blog is really focused.
Avoid being overly generic and instead, concentrate on a single, in-depth subject and stick to it. Just keep in mind to stay on subject while you carve out your own specialty and pursue it.
Write about what you love
Write about something you are passionate about; else, your writing will not be passionate. Find a subject that you are passionate about and stick to it; else, your material will suffer.
If you’re a museum curator, for instance, talk about the field, new trends, and other exhibits or museums you enjoy. And if you’re a theatrical director, you may write about professionals in your field who inspire you or tell your readers about your day at work.
It should go without saying, but your creative blog will never be successful if you don’t offer what the audience wants. Give customers what they want and enhance their online browsing experience with genuine value. What am I referring to here? Well, the stuff you publish demonstrates value. People won’t read it or come back to read more if it isn’t worthwhile. Consider your message carefully, and offer the public what they desire.
Focus on marketing Advertisement
If you simply start a blog and expect that readers will find it without making any marketing efforts, you won’t go very far. Your blog has to be actively marketed, and there are several methods to achieve so. By adding insightful comments to other bloggers’ blog entries, you may start a conversation with them and drive traffic to your own website.
Or you can make use of the search engines and write about topics that are popular in the searches, like this very feature. Or you could even offer to contribute to influential e-zines or blogs to help raise your profile. Whatever you choose to do, just get out there and market yourself like mad. There’s really no excuse not to.
Encourage discussion on your blog. As I have done with this piece, ask them to comment on other articles. Wherever possible, promote conversation.
Build a community, solicit input, give credit when credit is due, and just be polite. Make an effort to be approachable and pleasant since people like interacting.
Make commenting easy
Remember that there are a variety of reasons why readers can choose not to leave comments on your blog entries. It might be anything, such as not making it simple to leave a comment or posting about unfavorable topics that readers don’t want to engage with.
In conclusion? Make it simple for individuals to leave comments and write about topics that encourage constructive discussion. People will return frequently if they can engage with you on your blog.
Don’t worry about negativity
Occasionally you may get the odd negative comment on your blog. Don’t let it put you off or scare you away from blogging. Any comments you’re not happy with can be deleted or responded to positively. Despite what people say, it’s very rare that you’ll face negativity so don’t worry about it too much.
Don’t get stage fright and believe in yourself
It makes sense that if your blog begins to receive more than 1,000 views per month, you would start to doubt your content and yourself. Avoid stage fear and persevere! You have a lot of visitors for a reason, so have confidence in yourself and keep producing top-notch material.
Images, images and more images
People adore visuals. Numerous images are used in some of the most well-read artistic and creative blogs worldwide. This is partially due to the fact that consumers enjoy scanning online sites fast and appreciate images and photographs that break up text and offer visual appeal.
Including as many photos as you can will offer your viewers much to appreciate while creating a creative blog.
Provide easy reading Advertisement
People browse and skim online pages rather than reading every word of material, according to research. As a result, aim to make your posts simple and short to read. When feasible, provide lists to help you break up the material.
You should include at least 250 words of text to maximize SEO. But you should also stay to this limit for your readers, unless you’re producing an essay like this one, in which case utilize lists or bullet points to keep readers’ attention.
Give your posts punchy titles
When coming up with blog post topics, try to come up with names that are both appealing and catchy, as well as titles that people will use search engines to find. You aim to captivate them and pique their interest.
Keep it regular
A blog denotes a “regular” emphasis and is similar to an online journal. Try to update your blog at least twice a week with new content. If SEO is one of your top concerns, blogging should ideally be done every single day.
If not, simply make an effort to keep things moving. Additionally, if you go on vacation, make the most of your blog’s scheduling options so that posts may be made automatically while you’re away from your workstation.
When designing your blog — either creating one from scratch or using any of the free blogging platforms online — try and keep the layout clean, fresh and uncluttered. Avoid adding lots of unnecessary features. Keep it easy on the eye and you’ll please your blog visitors and have them coming back for more.
Social networking sites like Twitter and Facebook shouldn’t be ignored. Make sure to connect them to your blog’s RSS feed so that your most recent article may be shared with your readers.
Twitterfeed is a fantastic application that automatically publishes your updates to your Facebook and Twitter accounts; amazing for Twitter, but at the moment appears a little spammy on Facebook. Make sure you’re satisfied with the automated updates and tweets you’re posting by testing everything first.
Keep an eye on analytics
Keep track of how people are landing on your blog and how they’re finding you. You can then tailor your blog posts to your readers’ needs as well as making best use of those external sources that are really drawing people in. If you invest in any online advertising, your analytics will also help determine your ROI (return of investment) and whether it’s working or not. Keep an eye on your web analytics and ensure your blog is working as powerfully as it should be.
Allow easy following Advertisement
Wherever you can, include “follow” badges on your blog. For instance, you may use a free widget on Blogger to encourage visitors to “follow” your blog in their personal Google Readers. Tumblr offers a comparable feature, but this one is built-in. Make sure your blog has an easy-to-use follow option, even if it merely has obvious links to your RSS feed.
Your readers would adore you for it if you share more of who you are in your postings. People desire to follow individuals over brands. If at all feasible, include a “about” section and a picture of yourself. Offering a personal touch will make people like you more, and by appealing to their emotions, you’ll inspire loyalty and happy, repeat customers.
Irish fashion blogger Ana Kinsella is a fantastic example. The personal touch comes through when she publishes photos of her own ensembles on her Ripped Knees blog, which also has a lot of fashion news. Similarly popular and comparable is stylebubble. Personalize your own blog by doing so.
Spell checking and proof-reading
Finally, it’s important to double-check your spelling and review your content several times before pressing the “publish” button. In addition to destroying your trust, poor spelling will harm your SEO since the search engines won’t value poor material. Make sure everything is verified before going online.