Did you know that about 46% of Google searches are looking for local information? Because this is true, it’s important that you invest in local SEO for businesses to get noticed.
But what exactly is local SEO? How can it benefit your small business? Read on to answer these questions and learn some of the core advantages of a local SEO strategy.
What Is Local SEO?
Search engine optimization (SEO) is, in the general sense, a series of manipulations that you make online to make your website look more reputable and high-quality. The goal is to get both search engine crawlers and consumers to recognize you as an authority. This will drive you up in the search engine results page rankings.
Local SEO is an on-page technical SEO technique where you modify your own page. The goal is to draw in local traffic and get people from your area to come to your small business. Some strategies might include using local keywords (‘near me’ queries, city/state-related keywords, etc) or linking to your Google My Business listing.
Phone Searches Are on the Rise
The first reason that this is important is the proliferation of local searches on mobile. Currently, about 50% of people are primarily using their smartphones to browse the web. By 2025, this number will be up to 72%… and these users will exclusively be using mobile platforms.
Those who are searching for services on their smartphones are generally trying to find convenient and accessible services. They’re likely going to go to one of the locations that pop up as being near them on Google. Local SEO can help you ensure that these results include your website.
People Want to Shop Local
In a world full of large corporations, mom-and-pop businesses are becoming fewer and far between. However, this makes people more interested in supporting local business owners.
People are becoming more critical of large corporations and want to support smaller locally-run, family-owned enterprises. Click here for more information on tailoring your search engine optimization strategy to a niche audience.
Your Audience Can Come to You
When you create an SEO strategy that reaches across the nation, you’ll reach people who can’t access your small business services. Unless you offer nationwide shipping, these leads physically cannot convert. Even if you do offer this shipping, many people who would come to your store and support your brick-and-mortar location won’t have the chance to learn about you.
When you use local SEO strategies, you ensure that the people viewing your page have the capability of coming to your location. This means that your leads will convert and your sales will skyrocket.
Get Started With Local SEO for Businesses
While beginning your SEO campaign may be a challenge, local SEO for businesses is essential. Now that you know why this is a worthwhile investment, it’s time to get started. Check out the ‘tech’ tab on our home page for more ideas on taking your digital marketing strategy to the next level.